European Master's in Customer Relationship Marketing (MERCURI) at Aschaffenburg University of Applied Sciences

Overview

The European Master's in Customer Relationship Marketing (MERCURI) program at Aschaffenburg University of Applied Sciences is a Master's Degree pathway in Business & Management, taught primarily in English. Across the program you combine theoretical depth with applied practice, preparing you for the international job market.

To be considered, applicants typically need English at B2 level. Admission to this program is restricted (numerus clausus). Applications are submitted via Direct University Portal.

The program spans 4 semesters and costs approximately €1,000 in tuition. Key application deadlines are 1 April for the summer intake.

The MERCURI Master's Programme is a groundbreaking international Master's degree in English offered by four prestigious European universities: Uniwersytet Ekonomiczny w Katowicach (Poland), Università degli studi di Bergamo (Italy), Aschaffenburg University of Applied Sciences (Germany), Universidad CEU Cardenal Herrera, Valencia (Spain). The programme is designed to provide an in-depth understanding of consumer-brand relationships and consumer behaviour. It stands out for its innovative teaching methods, including experiential learning, simulation games, and intensive courses, allowing students to earn up to four diplomas. MERCURI promotes cultural immersion and international networking with students studying each semester in a different country. The MERCURI Master's programme offers students the unique opportunity to earn three national Master's degrees/diplomas and one university Master's diploma. There are also scholarships and grants such as Erasmus+ available for eligible candidates. For further information on the programme, please visit the MERCURI website .

Requirements can change, so always verify the latest details on the official program page before applying.